MVNO For Chinese-Americans Launched
Saturday, September 30th, 2006
Just as US MVNOs look like they are running into a dead-end with content-brand centered launches (), or age-segmented strategies (, the hot new trend seems to be operators targeting ethnic groups. . Now Red Pocket Mobile is attempting the same with Chinese-Americans.
The strategy includes offering cheaper calls to Asia (15 cents a minute, same as domestic calls, ). It also includes a first in the US - a retail Chinese-language version of the .
Cisneros Group launched , an MVNO running over Sprint's network, last year in a bid to appeal to Hispanic-Americans.
The UK arm of T-Mobile has reversed its ban on VoIP applications on it data service, . The Reg says T-Mobile will introduce a Web 'n' Walk Max tariff plan that allows up to 10MB of data and VoIP and possibly instant messaging for ??22.50.
Nokia's N95 has been grabbing a lot of attention recently, with it's world-wide debut a couple of days ago, however we have been remiss in not reading Nokia's press site more regularly over the past few weeks and so missed it.

