AP Does Text Alerts

OK, not strictly Text Alerts, but the result is the same, according to a report on Tech.co.uk about the Associated Press’ new news alerts service. Based on a downloadable application, customers will be able to view and select a variety of content, and ’subscribe’ to receive the latest in their chosen genres.

“Subscribers off the service will be offered AP-branded breaking news and imagery, combined with Picsel’s rich mobile content solution, which will feature interactive photo galleries, pushed content and both online and offline browsing,” commented Ted Mendelsohn, Director of Business Development for AP Digital Sales.

For me, it’d be nicer if it wasn’t a downloadable application - that limits the potential market, although I certainly understand the thinking from a user experience point of view.

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