Sprint Launches MobileFaker by Moderati
Posted by Oliver
Sprint has just launched a new service being introduced by ring tone giant Moderati. MobileFaker is designed to help you save face while allowing you to escape from social situations that you might otherwise be forced to endure or as they put it, make your mobile a social weapon.
The new application features such escape tools as the “faux calls” (so you can escape that bad date), “faux numbers” (so you can give that loser that keeps pestering you a number that won’t lead him back to you any time soon) as well as other neat and helpful features like snappy pick ups and put downs, help with a wide variety of social dilemmas and even a fake breathalyzer (one can only imagine what abuse that function dishes out).
This is a fun set of tools that might even prove useful from time to time, but what’s more important is what this says about both Sprint and Moderati. That’s because this is a radical departure from anything either company has done before. This is interesting as it seems to be a trend with the carriers who are rapidly diversifying their business models. Other examples include the TellMe Voice and Visual Search application, the efforts to bring video content to mobile devices and the vast array of new content based services that are suddenly cropping up as carriers attempt to stave off the bleeding revenues from their eroding voice margins.
Sprint has just launched a new service being introduced by ring tone giant Moderati. MobileFaker is designed to help you save face while allowing you to escape from social situations that you might otherwise be forced to endure or as they put it, make your mobile a social weapon.
The new application features such escape tools as the “faux calls” (so you can escape that bad date), “faux numbers” (so you can give that loser that keeps pestering you a number that won’t lead him back to you any time soon) as well as other neat and helpful features like snappy pick ups and put downs, help with a wide variety of social dilemmas and even a fake breathalyzer (one can only imagine what abuse that function dishes out).
This is a fun set of tools that might even prove useful from time to time, but what’s more important is what this says about both Sprint and Moderati. That’s because this is a radical departure from anything either company has done before. This is interesting as it seems to be a trend with the carriers who are rapidly diversifying their business models. Other examples include the TellMe Voice and Visual Search application, the efforts to bring video content to mobile devices and the vast array of new content based services that are suddenly cropping up as carriers attempt to stave off the bleeding revenues from their eroding voice margins.
This bodes well for teams developing various types of novel mobile content and in my opinion represents the beginning of a very positive trend towards the mobilization of more data and more services for mobile subscribers.
