What do you think a powerful company wants more than anything? More power of course.



Such is the case of the world’s biggest retailer Wal-Mart and its big ambition to dominate the mobile content arena. It recently launched Wal-Mart Mobile, an online store and WAP portal selling ringtones, games, and wallpapers.

While there are already many established companies jumping in this bandwagon, Wal-Mart will use its massive offline network to push this new venture.



It will be promoted in more than 4,000 Wal-Mart brick-and-mortar retail stores using shortcodes and other point-of-sale (POS) initiatives. Simultaneously, its online presence is also a big push.



The marriage of online and offline marketing activities has the potential to influence trial and purchase. This unique advantage puts Wal-Mart ahead of the competition.



The big question is, can Wal-Mart deliver the same cost advantage they now enjoy and promise everyday low prices…everyday?



Via Mobile Entertainment

This entry was posted on Friday, November 30th, 2007 at 6:13 pm and is filed under Cell Phone. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.